Strategic merchandising – window display

Window display is similar to products package, it plays an important role in the market of merchandising strategy.

Lights, colour, materials and artistic composition are the basic elements of window display, these elements combine to present a theme or a story to tell, this is what we call  visual stimulation to draw attention.


0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *