Window display merchandising

The understanding of contemporary window design begins from modernist space movement Modernist space design movement refers to a group of architects, designers and theorists started to explore the new aesthetic movement of this20th century. For most aesthetic practitioners it is not just a style, but a belief. The main features of modernism are rationalism. In addition, another key meaning of modernism is: ‘form follows function’.This slogan reflects the movement’s rational and orderly modern design.

While various window display props need multiple materials to realise and make, Ho display combines different materials and a wealth of experience across a variety of design of window display. Different props are completed here from prototype to mass production, from fiberglass to metal or acrylic.